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Paula Newlands

Meet Paula Newlands, the Dallas-based personal stylist with a passion for empowering individuals through their wardrobe.

Originally from Rio De Janeiro, Brazil, Paula's fashion journey began when she moved to New York City to pursue a full-time modeling career. For eight years, she graced the pages of catalogs and ads for renowned brands such as Free People, Anthropologie, Gap, Nordstrom, Macy's, and Target. She also had the opportunity to work with esteemed designers like Issey Miyaki, Versace, Carolina Herrera, Tory Burch, Dolce and Gabbana, and Emporio Armani, walking the runway and representing their collections.

With a degree in Merchandising and Marketing from the Fashion Institute of Design and Merchandising, Paula's knowledge and experience expanded beyond the modeling industry. In 2016, Paula relocated to Dallas to further her career in personal styling and shopping. She joined Nordstrom's Trunk Club, where she honed her skills and expertise. When Trunk Club closed its doors in 2020, Paula seized the opportunity to start her own business, leveraging her fashion experience and knowledge to help clients cultivate their own unique sense of style.


Paula's approach is rooted in education and understanding. She guides her clients in knowing what flatters their complexion and body type, allowing them to make informed choices about their personal style. With services that include Closet Edit, Wardrobe Styling, and Personal Shopping, Paula empowers both men and women to build confidence through their wardrobe. 

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